Avoiding Dirty Tricks: What You Don't Know Will Hurt Your Search Engine Results

You did the due diligence. You put together a team, wrote sparkling content and built a beautiful new Web site. Ready to move into the high-rent district, you went to register your site with the big search engines.

Then you found it.

The dark, seamy underbelly of the Internet. You were already showing up in search engines. Pages upon pages of results. For your products. Your services. Your company name. All pointing to your competitors' Web sites. Phony press releases about you. Unfavorable reviews on "independent" Web sites run by your rivals. Entire pages, copy, images and links, ripped from your site and hosted elsewhere. You had been scammed.

This might sound like bad pulp fiction, but it's not (not fiction anyway). Building a site and registering it isn't enough. Making sure you show up accurately at the top of search engine results is a full-time job.

Proactive strategies are part of that job. After you fight off the attackers, it's time to go on the offensive. Find out what's working for your competition and use it. Squeeze every advantage from potential partners to increase your link popularity. Build informational pages and subsites targeting specific keywords which are meant for search engine eyes only (stuff those pages to the gills with keywords). Or even pay for placement. It only takes one extra cent to become the top result on a Google search.

But you don't have to get your hands dirty. PixelMEDIA is happy to roll up our sleeves and do the work for you. Contact us today and see how we can help.