Online Popularity: How to Win Friends and Influence Search Engine Placement

Search engines weigh many different factors when determining where you rank in their listings, one of which is referred to as your 'link popularity'. How many links to your site are out there on the Web? Are those links placed on relevant sites which are popular in their own right?

Sites like amazon.com and microsoft.com don't need to worry about increasing the number of links leading back to them. These sites are so well-known that people link to them of their own accord (and this paragraph means two more links for them). Sites built by mere mortals need to develop strategies to increase their link popularity.

Did you ever attempt to become more popular in high school? Increasing your link popularity bears a strong resemblance to that whole disast- uhm, process.

The first thing to consider is the design of your site. Attractive students tend to have little difficulty becoming popular, and a well-designed, up-to-date Web site is your first step toward increased link popularity. Obviously, convincing someone to link to your site will be easier if your site looks professional. Fortunately, painful plastic surgery is not needed to make your site more attractive. All you need to do is contact your friendly neighborhood Web development company, PixelMEDIA.

Once your site's design is squared away, the next step is to put yourself out there for everyone to see (sign up for all those extracurricular activities!). You can join Web rings (listings of sites which provide similar content) relevant to your business. Take advantage of online malls and free classified ads. Each of these strategies will not only increase your link popularity, but also drive more traffic to your site. It's a no-lose situation.

Making well-liked and influential friends is another key to becoming popular. Locate companies within your target market that have highly-trafficked, well-done sites. And then establish online partnerships with them. This can drive your link popularity sky high.

The topics discussed in this article really only scratch the surface of achieving your maximum link popularity. PixelMEDIA's search engine optimization team can help you tunnel right through that surface into the gold mine beneath it. Contact us today.